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Crafting the Right Message to Promote RIM

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Price: $35.00
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You've gotten all of your RIM and IG policies in place, defined your rules and retentions, and sent out your "welcome to RIM" invitations, but no one is coming to the party. How do you motivate your users to understand the benefits and become RIM believers? You need to define a compelling "why" that's linked to your organizational strategy that will resonate with them. In this interactive session, you will learn how to define the "why" and translate it into a proactive communication strategy.
Learning Objectives
Upon completion of this web seminar, participants will be able to:
  1. Use the communication wheel to ensure you have covered all components of a communication strategy, from inception to evaluation 
  2. Define the "why" story to encourage behavior change 
  3. Develop empathy maps and personas to define your audience 
  4. Design a succinct call for action to motivate your users to trust RIM  
Skill Level: Core/Management
Education Thread: Business Integration & Oversight
Estimated time of completion: 1.5 hour
ICRM Maintenance Credits: 1.5 credits pre-approved
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