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    Asians More Willing Than Europeans to Give Up Privacy

    Aug 08, 2012
    Survey results released by mobile advertising company Amobee revealed the differences in attitudes between consumers in Europe and Asia when it comes to their personal data. According to an article in Zdnet.com, the survey polled more than 100 people to see if they would share their personal data in return for free services and better-targeted ads. The company found that Asian consumers are more willing to offer up their personal information for these services than those in Europe. However, respondents in both regions reacted negatively to “retargeting,” where targeted online advertising is repeatedly served to website visitors based on their browsing history.

    Survey results released by mobile advertising company Amobee revealed the differences in attitudes between consumers in Europe and Asia when it comes to their personal data. According to an article in Zdnet.com, the survey polled more than 100 people to see if they would share their personal data in return for free services and better-targeted ads. The company found that Asian consumers are more willing to offer up their personal information for these services than those in Europe. However, respondents in both regions reacted negatively to “retargeting,” where targeted online advertising is repeatedly served to website visitors based on their browsing history.

    Read More:

    http://www.zdnet.com/asian-consumers-willing-to-give-up-privacy-for-rewards-7000001555/

     

     

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