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    IDC: 3rd Platform Will Dominate in 2014

    Dec 17, 2013

    It’s that time of year again. Many research analysts are issuing their predictions for 2014. International Data Corp.’s (IDC’s) top 10 information and communications technology (ICT) trends, summarized in the following list, were heavily influenced by the emergence of the “3rd platform” — the “emerging platform for growth and innovation built on the technology pillars of mobile computing, cloud services, big data and analytics, and social networking.”

    1. Worldwide IT spending will reach $2.1 trillion in 2014. Spending will be driven by 3rd Platform technologies, which will capture 89% of IT spending growth.
    2. Emerging markets will return to double-digit growth of 10%, driving nearly $740 billion or 35% of worldwide IT revenues and, for the first time, more than 60% of worldwide IT spending growth.
    3. Within the 3rd Platform, value will start to migrate "up the stack,” from infrastructure as a service (IaaS) to platform as a service (PaaS), and from generic PaaS to data-optimized PaaS. Expect Amazon Web Services to roll out several PaaS offerings for developers and to offer higher value services for businesses, forcing incumbent IT suppliers (including new-to-the-market Google) to urgently reconfigure themselves to fight for position.
    4. The mobile device onslaught will continue in 2014, with sales of tablets growing by 18% and smartphones by 12%. 
    5. Cloud spending, including cloud services and the technology to enable them, will surge by 25% in 2014, exceeding $100 billion. IDC expects to see a dramatic increase in the number of data centers as cloud players race to achieve global scale.
    6. Spending on big data technologies and services will grow by 30% in 2014, surpassing $14 billion as demand for big data analytics skills continues to outstrip supply.
    7. Social technologies will become increasingly integrated into existing enterprise applications over the next 12 to 18 months. In addition to being a strategic component in virtually all customer engagement and marketing strategies, data from social applications will feed the product and service development process.
    8. Cloud-dedicated data centers will grow in number and importance and the market for server, storage, and networking components will increasingly be driven by cloud service providers.
    9. The 3rd Platform will deliver the next generation of competitive-advantage apps and services that will significantly disrupt market leaders in virtually every industry.
    10. The 3rd Platform will continue to expand beyond smartphones, tablets, and PCs in 2014 to the Internet of Things. IDC expects to see new industry partnerships among traditional IT vendors, global telecom service providers, and semiconductor vendors to create integrated offerings.

    To learn more about managing the use of smartphones and tablets in the organization, check out the ARMA international Technical Report Mobile Communications and Records and Information Management.


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