Part 3 – ASSOCIATION & HEADQUARTERS
SECTION: General Administration
POL 3-007 Pr
Use of Association name and logo
Effective date: May 1, 2010
Approval date: February 19, 2010
Last revised: February 19, 2010
Cancelled date:
Reference: BD 06/1977, 10/1982, 07/1993, 03/1995, 11/2007
Cross reference: POL 3-026
PROCEDURES
1. The logo may not be used for any purpose that is not related directly to the official business of ARMA International.
2. There are specific graphic standards that govern how the ARMA International logo may be presented.
3. The ARMA International logo may be incorporated into the design of an affiliate logo, but under no circumstance may that incorporation result in any design change of the ARMA International logo.
4. Any and all use of the ARMA International Brand by affiliates and others must be approved in writing by ARMA International.
5. The ARMA International Brand may be used to direct people to the ARMA International website for information about managing records and information.
6. The ARMA International Brand may be used in commentary about the materials found on the ARMA International website.
7. The ARMA International logo may not be used by ARMA International members or supporting organizations to promote a person or company's involvement in ARMA International. This restriction does not, however, preclude an individual member from indicating ARMA International membership on printed materials using the statement “Member of ARMA International.”
8. As defined by Association policy, ARMA International offers Industry Memberships. ARMA International will provide Industry Members a unique ARMA International Industry Membership logo for their use in their communications.
9. While non-Industry Member organizations may not use the ARMA International logo, it is permissible for a business entity or other organization whose officers, directors, or owners are individual members of ARMA International to use the following phrase: “(Entity Name) subscribes to and supports the policies of ARMA International.”
10. The ARMA International Brand may not be used in a manner that suggests that ARMA International supports, advocates, or recommends any particular product or technology.
11. The ARMA International Brand may not be used in a manner that suggests that a product or technology is compliant with any ARMA International Materials.
12. The ARMA International Brand may be used by affiliates as part of their standard description. Example: “XYZ Chapter is an official chapter of ARMA International, a not-for-profit professional association and authority on managing records and information…”
13. The ARMA International Brand may not be used in any materials that could mislead readers into believing the event, publication, or product is sponsored by ARMA International without the existence of a signed agreement between the entity and ARMA International. Example: Chapters may not use the ARMA International Brand in the promotion of a chapter event unless ARMA International and the chapter have a signed agreement to the contrary.
14. The ARMA International Brand may be used by special arrangement with ARMA International. Said arrangement must be in writing and carry the signature of the authorized representatives of both organizations.
15. An official description of ARMA International Brand Guidelines and official artwork is accessible to leaders on the Leadership Resources intranet web site (www.arma.org/lr).
Questions about previous Policies & Procedures? Contact Connie Hardy, Corporate Secretary.